IDENTITY LABS / TOOL 05
FIG. 01
LIVE DEMO

Weighted Engagement for a post by @naval. Scored 84 of 100, a 1.1× lift over the raw baseline of 76. Ranked 1 of 1,284 across thirty days.
A live demo of the actual tool — interact with it directly.
A hundred likes from a hundred strangers is not the same event as one quote from someone your audience already follows. Weighted Engagement scores each interaction by who performed it — their influence, their cluster, the kind of action — and reports a single number against the raw baseline. The gap between the two is the difference between how much engagement a post got and how much it was worth.
REPORTS, FOR EVERY POST
Weighted score · Lift · Contribution by type · Score over time · Contributors · Reached clusters
Weighted Engagement runs live.
See the live demo →

