IDENTITY LABS / Weighted Engagement v5.1
FIG. 01
Every scored post in the window. Raw counts on each card, the weighted score beneath, and the lift or discount against the raw baseline.
FIG. 02
One post opened up. Its score against the raw baseline, what each interaction type contributed, and the named accounts behind it.
A hundred likes from a hundred strangers is not the same event as one quote from someone your audience already follows. Weighted Engagement scores each interaction by who performed it — their influence, their cluster, the kind of action — and reports a single number against the raw baseline. The gap between the two is the difference between how much engagement a post got and how much it was worth.
LIVE DEMO
Weighted Engagement for a post by @naval. Scored 84 of 100, a 1.1× lift over the raw baseline of 76. Ranked 1 of 1,284 across thirty days.
A live demo environment — interact with it directly.
REPORTS, FOR EVERY POST
Weighted score · Lift · Contribution by type · Score over time · Contributors · Reached clusters
