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IDENTITY LABS / TOOL 05

Weighted Engagement

Weighted Engagement

A post scored by who engaged with it, not how many did.

A post scored by who engaged with it, not how many did.

FIG. 01

LIVE DEMO

Weighted Engagement for a post by @naval. Scored 84 of 100, a 1.1× lift over the raw baseline of 76. Ranked 1 of 1,284 across thirty days.

A live demo of the actual tool — interact with it directly.

A hundred likes from a hundred strangers is not the same event as one quote from someone your audience already follows. Weighted Engagement scores each interaction by who performed it — their influence, their cluster, the kind of action — and reports a single number against the raw baseline. The gap between the two is the difference between how much engagement a post got and how much it was worth.

REPORTS, FOR EVERY POST

Weighted score · Lift · Contribution by type · Score over time · Contributors · Reached clusters

Weighted Engagement runs live.

See the live demo →

Dedicated to the people who are shaping the world.

© Copyright 2026, Identity Labs. All rights reserved.

Dedicated to the people who are shaping the world.

© Copyright 2026, Identity Labs. All rights reserved.

Dedicated to the people who are shaping the world.

© Copyright 2026, Identity Labs. All rights reserved.