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virality is not luck
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IDENTITY LABS / TOOL 01

Engagement Classifier

Engagement Classifier

Every post’s view rate against its own baseline. One dot per post.

Every post’s view rate against its own baseline. One dot per post.

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FIG. 01

Rate vs baseline. Each dot is one post; the dashed line is that post’s own first fifteen minutes. n = 1,284 · polled every 30s.

CLASSIFIES EVERY TRACKED POST INTO

Viral · Emerging · Decaying · High reach, decaying · Flat · Unscored

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