How To Get A Raise At Your job With Personal Branding

About 10 years ago I worked in the corporate world in the health services industry. I used be a robot, staring at a desk, being bored all day long. My specific job was the justify errors on medical bills and help calculate the ledgers of the company.

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Riveting work, I know. Amongst this boredom, I tried to liven things up a bit a few times by falling over my chair once in front of the entire office of women. Despite my attempts, the job remained boring.

I did learn a lesson when I left that company, and went to work at another one. I was in the interview, and I decided to tell the person interviewing me that I wanted to make $4/hour more than my last job.

I had no reason for this, just that that’s what I want my salary to be. It was a bit nerve racking when the interviewer left the room and made me wait. She came back and explained that they were going to give it to me, but to not tell anyone.

YEyUMFPhoto Credit

The chart above shows exactly why I got that raise. I’d done something that projected the ideal person to fill that role, and I applied that persona to myself.

I realized right then that the way I’d conducted myself in the interview (I did really well, and felt like I was charming) was the reason I got the significantly higher salary. That’s when I learned how important personal branding is.

Before we start talking about how it can help you get a job promotion, here’s some other stellar things it can help with in life.

tH9kLM Phot credit

Now, let’s get to the real part. How to get a raise at your job from personal branding. This is an interesting topic, if it works, right?

So, let’s set some goals first. After reading this, you’ll be able to get a commanding raise at your job in under 3 months. To do that, you may need to do some changing (wardrobe, car, vocabulary, etc.) but it is possible…so listen up.

Whether you’re a guy or a girl, these principles remain the same for everyone. And to get a raise, you’ll need to perform better at your job, but personal branding can help you do that.

Consider this:

  • People buy things from people.
  • You are the media.
  • Your brand stays and goes with you.

If these things seem a little off, just stop and think about them. As we go through this guide to getting a raise, try and attach a compounded ROI from them. Pretty exciting stuff.

To start with, you may need to eventually negotiate your salary at the end of completing this guide. To get you prepared, I’ve pulled in these tips on how to do it from

Study up!


The thing to remember, is that your pay is directly related to how much you contribute.

Unfortunately, contributing more (working harder) doesn’t always mean you’ll get rewarded for it. Here are some scenario’s where working harder doesn’t pay off.

  1.  Boss wants to keep budgets low, so he doesn’t act like he sees your work.
  2. Boss doesn’t actually see your work.
  3. Someone else gets credit for the extra effort you’re doing.
  4. Relationship is already tarnished beyond repair.
  5. Extra work isn’t valuable or effective.

Stay away from these scenarios. If you working harder will result in one of these things, this won’t work. You’ll need to repair the situation first.

In these cases, it might be time to start thinking about another job.

If you’re still with me, let’s learn how to take a tactical approach to a 90 day personal branding plan that will result in a raise. Take a daily approach to do these things during the 90 days, and this will work.

The most important thing, is that you are very effective at your job. But as we discussed, it’s not enough. You probably know how to be effective already.

If you don’t, here’s a good guide if you work in the web industry. teaches a lot about how to be more effective. You can learn tons here.


On top of being effective at work, your personal brand will come into play very much over the next 90 days. You may need to start being more active on it, you may need to start writing more, and being more outgoing.

That’s just how it is. You’ve got to be charming and effective.

Let’s focus on three main areas that your personal brand will need to excel in.

Three Areas Your Personal Brand Will Need To Excel

  1. In person personal brand.
  2. Online personal brand.
  3. Perceptive & Proactive personal brand.

I’ll talk more about my Perceptive & Proactive approach in the third one.

In Person Personal Brand

Your clothes. If you think your clothes are sloppy, or someone else thinks they are, they are. Change them. does a great job of helping.


Wear stuff that fits. There are tons of charts and information out there about how to do this. Don’t slack, this is critical. is to the rescue in this case.


I personally recommend just doing it all at once. Part of the strategy here is to get noticed. But remember, once you start coming into work dressed better, don’t call attention to it. Just roll with it.

Your clothes are just a small (but effective) way to stand out from the crowd. If you’re working effectively, you’ll already start to see some momentum.

Let’s talk about how to actually crush projects at work and get noticed. This part of your personal branding you’ll need to use later when you’re negotiating with your boss about the raise, so make it count.

To crush projects there’s a simple way to do two things.

  1. Start crushing the projects that you’re on.
  2. Start looking for projects that matter to the bottom line.

The company’s bottom line.

Use great tools. Even if the company doesn’t, find tools to help and use them.

Start doing good homework. Read up on the outlying ideas around the project, so that no one can school you on excuses or complicated tasks.

Start doing presentations. When you complete something, present it whenever you get the chance to. Don’t brag, just execute.


The last part of your “in person personal brand” is interacting with everyone.

Start doing it. Be nice, follow all of the good charming and likeable people rules. But just start interacting more with people around you.

Now, let’s chat about your online personal brand.

Online Personal Brand & Getting A Raise

First things first. If you’re not posting consistently on your social media, you’re missing out. Start posting consistently, every few days. And always follow these rules.

  • Post high quality photos.
  • Don’t post political opinions.
  • Don’t post emotional posts.
  • Don’t post partying posts.
  • Don’t post cliche posts.

Make sure you’re following a good guide to social media posting. I recommend using Facebook, Twitter & Instagram.


This image from is exactly what you want to control with tactful, professional, mature posts.

This is critical, because your boss, the people around you and everyone in between will see what you’re posting. So make sure it’s in line with your personal brand, and you moving up in the world.

Think about your audience looking at your posts and ask yourself what they think about the posts. If they think anything other than “Let’s give this guy a raise…” then your posts aren’t serving your purpose.
The Devil Is In The Details
You know how tough it’s been to get a raise so far right? Impossible? Well, then count on every little detail to make that difference.

Anyone that sees your profile and somehow has any connection to the person that decides to make that decision could plant something on the path to shoot your raise down.

Don’t give anyone the opportunity to knowingly make you get denied.

That means this chart from Denise Wysmore, applied to your personal brand, is very critical.


The ripple effect is very real, and is more powerful in a negative connotation.

Now let’s talk about being Perceptive & Proactive.

It’s a strategy I employ, or live by. And one that that secure you getting the raise. Do this…

Everyhour through the day at work, train yourself to notice more things, and act on them. You’ll start to see the opportunities and capitalize on them.

Doing this could mean, helping someone strategically with a project…or letting someone else take credit for something. Either way, you’ll need to be tuned into the signals pretty heavily.

Photo Credit

It’s not magic, just common sense and a on purpose mindset of paying attention to it each hour.

Here are the biggest ways you’ll get the raise from this Perceptive & Proactive approach.

Photo by

Ok, so there’s not much truth to the above photo, but it does make a point.

You have to learn to be very perceptive to understand what’s going on with all of the factors around you. The projects, your team, the decision makers, everyone.

If you start to understand how they think, and be proactive about doing a great job, having integrity, and showing results clearly…they’re going to notice.

That’s what Perceptive & Proactive is all about.

Once you’ve got a clear track record of all of these things in place, one of two things is going to happen.

  1. People will start talking and the boss will eventually ask you what’s going on.
  2. The boss will offer you a promotion.

In the latter case, it’s more easy. You can just negotiate for as much of a promotion as you can, and keep doing great work.

The first options is a bit more tough, since you may have to actually ask for a raise.

Here’s how to ask for a raise and get it 95% of the time.


First, read this guide on how to ask for it.

When you ask your boss for the raise, you’ll need to understand his likes and dislikes and follow these.

  • Make sure he’s the decision maker.
  • Make sure you deserve it.
  • Make sure you know how much to ask for.
  • Make sure you’ve got months of a great track record before hand.
  • Get other offers from other companies.

Arm yourself with these things, and the conversation will probably go well. The three main parts of getthis raise are growing your personal brand in the surrounding areas of sight to him.

He’s seen and heard you’re doing good work, other people are saying good things about you.

He’s seen your personal life on social media and identifies with your opinions and your lifestyle.

He sees something in you similar to him and wants to do good.

Hopefully by now you can see how important your personal brand is. It extends far past your social media profile. You can do tons more for your personal brand, and there are some advanced strategies to getting another raise I’ll write about in the future.

Some of those things include, blogging on the company website, helping create and spread innovation and marketing through the company, and understanding how to manage your time like a rock star.

Stay tuned.